“Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground,” said Olivier Carduner, USAID’s Regional Mission Director for Asia.

As part of this effort, Radiohead released a music video on MTV on May 1st to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale (“The English Patient”) and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.